Friday, November 19, 2010

Audi e-tron Spyder Concept: design process

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Audi has released an official design story of its e-tron Spyder Concept, presented at the 2010 Paris Motor Show. The material also includes photos from the design and prototype construction process.

The Audi e-tron Spyder Concept was developed from the fist sketches to the final prototype in just five months.

Below we report the official press release from Audi. Apart the self-promotional intent, the document is an interesting reading about the work done by Audi designers, engineers and modelers.

Audi e tron Spyder Concept Clay Model Audi e tron Spyder Concept Clay Model

You can also check the gallery of photos taken during the design process.
From the official Press Release:
The creation of the Audi e-tron Spyder

It is a functional, rectangular building with a gray facade – a hall like thousands of others in the industrial parks dotting our cities. The only sign of any significant activity is a lone Bavarian flag fluttering on a wooden balcony that seems a bit out of place. This seeming wasteland is in reality a place where the future of the automobile is quite literally being made.

Things are much livelier inside the hall. Two designers and four modelers are working on a large block of brown industrial plasticine. The result of their handiwork is pioneering for the design of one of Germany's most successful carmakers. This is where the Audi e-tron Spyder, the latest show car from AUDI AG, is being created.

The faces are drawn with tension at this decisive moment. The modelers and designers are going through the data on screen together one more time. There is no time for lengthy consideration and discussions. Then the decisive click on the "Confirm" button.

The mill mounted on two giant arms goes into motion. Fed with the vehicle data, the mill begins carving the designers' design out of the clay. For the next 18 hours, one layer after another is cut away until the first side of the car stretched over a frame of steel, wood and rigid foam stands on the floor of the hall in three dimensions and in full size.

The mill receives a new load of data for the second half of the model. The designers work on two different vehicle sides in this early form-finding phase, which allows alternatives to be compared directly and makes decisions easier.

Frank Lamberty, a designer at Audi, uses dark adhesive tapes to check the contours of the model carved by the mill. He carefully works until arriving at the perfect line. Again and again he steps back to view his work from a distance and compares it with the cross-section of familiar production models. A show car should also bear the Audi signature.

When describing the form-finding of the Audi e-tron Spyder, Lamberty says, "We were constantly bouncing between two worlds like a ping-pong ball. On the one side was the elegant shape of speedboats. On the other was the radical world of naked bikes (motorcycles without full or partial fairings) or roadsters from the 1960s and 1970s. The Audi e-tron Spyder is the result of this inspiring convergence process and unites these two worlds."

Three months before the start of the show, Lamberty and his team are working time-intensively on the clay model in the hall. That they are concentrating on the design of a show car is already a success in itself. To design a show car is the dream of many automobile designers and thus a coveted job.

"The beauty of a show car is that the initial ideas are often implemented almost unchanged. We are largely free of technical constraints," says Wolfram Luchner, a designer at Audi who played a major role in the creation of the exterior of the Audi e-tron Spyder.

A multi-staged internal competition decided who got to design the car. 17 designers entered the competition.

"The ideas developed were bold and free of constraints. Some of them were even radical. The broad scope of the designs shows the great potential of our designers," says Stefan Sielaff, Head of Audi Design.

He initially chose four teams, who then had two weeks to flesh out their "directions," or initial designs. In the next step, two designers built their designs as 3D data models. For the final choice between the last two designs, the teams projected their computer data on the big screens in the design studio. What just a few weeks ago were the initial strokes on paper was now displayed on the walls as a three-dimensionally tangible show car.

A lot is at stake with the final decision. After all, the chosen design will be catching the eye of thousands of international visitors at the show in Paris.

A second portrayal method viewed under daylight helps to properly evaluate the colors and shapes. The designers build full-size silhouettes of their proposals and position these on a race track. The winning proposal is then chosen in daylight at a distance of approximately 100 meters – a radical and simultaneously emotion- packed design. An open sports car with a distinctive, prominently arched windshield that, like the visor of a helmet, describes speed in its purest form.

Cut off from the outside world, designers and technicians are now working together inside the hall, which is secured by an alarm system.

Technical Development in Ingolstadt had initially developed the undercarriage of the Audi e-tron Spyder separately. The two teams are now working together on site on the clay model.

They measure, discuss and talk about even slightly misaligned contours. Just a few centimeters can mean that the required hardware will no longer fit in the show car. The engineers define the most important structural design data during the first design phase.

The exterior of the Audi e-tron Spyder has roughly 10 so-called hard points – specifications that the designer is not allowed to alter. Everything else is up for negotiation. And because design does not always follow the rules of technical feasibility, these negotiations are not always easy.

"The design freedom is what makes a show car so appealing," says Luchner. "I always have the original design in my head. My objective is to implement this design with as few changes as possible."

The technicians, on the other hand, sometimes have to reign in the creativity of the designers. Although largely made from parts that only exist for this vehicle, the show car must still meet all of the technical requirements. It must be safe and drive in such a way that it can also be used by journalists for filming and photo shoots.

While four modelers apply the finishing touches to the door handles with knives, scrapers and planes, the designers and engineers have turned their attention to a wheel. Delicate struts of aluminum and carbon are reminiscent of a turbine; the delicacy of the material more of a fine piece of jewelry.

Designers and technicians agree that here they together have succeeded in turning what initially seemed to be an impossible idea into reality. This could not have been done in a production model. Whereas the wheels of previous show cars comprised four to five pieces, the wheels of the Audi e-tron Spyder are made up of 66 individual parts.

"The designers were the driving force," says Uwe Haller, who is responsible at Audi for coordinating the construction of concept vehicles. "It became clear to us pretty quickly that this wheel could not be manufactured out of one part, as is usually the case.

*"The design for the wheels was so well received, however, that we did whatever was necessary to turn the proposal into reality. *

"The result is a perfect fit for the Audi e-tron Spyder: sharp contours and visually precise lines combining carbon and aluminum."

Six weeks before the show, the two halves of the model have been combined to yield a painted whole. The modelers' work has paid off. At first glance the modeled clay looks no different than a functional automobile. Even the headlights and door handles have been carved out down to the last detail.

Everything has to be just right, because the model serves as the basis for what is known as the design freeze. This is the first major milestone for the designers, a sort of advance premiere of the show car, with the excitement to match at the presentation. The Audi Board of Management makes the final form-finding decision, and the starting gun finally sounds: Construction of the final show car can begin.

The outer skin of the show car is made of carbon fiber. Because the material can still be modified considerably more easily than steel or aluminum even at a late point in the process, it is ideal for the Audi e-tron Spyder, which must be created in a short period of time. The employees first mill the individual body parts as negative molds from a block of rigid foam. They then apply the carbon fiber fabric, let it harden, trim it, grind it and prime it. Everyone working here is aware of the importance of precision. They are making a one-of-a-kind vehicle.

And not just the final show car is one-of-a-kind. Because there is only one of every component of this vehicle, replacing components in Paris is out of the question. The time pressure is enormous. The date of the show in Paris is steadily approaching. The show car is still just a collection of individual parts waiting to be assembled. It is hard to believe that the Audi e-tron Spyder will soon make its big appearance.

As many as ten employees at the same time work on the showpiece during the final weeks and at least as many again are involved in the background work. They are all experts for their respective components and know precisely what they have to do. In the end they join the pieces together with a precision down to the millimeter. The body is then crowned in silver in the paint shop.

The Audi e-tron Spyder shines at the Paris Motor Show, as do the employees. They have done it. The idea of a hybrid- powered roadster has become a reality. It is on display in Paris: compact, elegant and open to the heavens.

(Source: Audi)

Nissan Murano CrossCabriolet preview

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Nissan has revealed the first image of the Murano CrossCabriolet, an open verion of the Japanese crossover that will make its debut at the 2010 Los Angeles Auto Show and will go on sale in 2011.

Set to go on sale in early 2011, the Murano CrossCarbiolet is described by Nissan as "the world's first all-wheel drive crossover convertible".

The car can transport four passenger and will offer a large luggage volume even with the top down.

(Source: Nissan)

Mitsubishi i-MiEV

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At the 2010 Los Angeles Auto Show Mitsubishi is unveiling the North American version of the i-MiEV compact electric car. Expected to go on sale in 2011, the model has larger dimensions compared to the European model.

Mitsubishi i MiEV Design Sketch

Compared with the Japanese and European-spec i-MiEVs, the North American model has an enhanced, enlarged body structure that offer ample space for four passengers, better meeting the expectations of U.S. consumers. The front and rear bumpers are also new.

The standard safety equipment includes airbags that detect passengers and control deployment force, Tire Pressure Monitoring System (TPMS), and Active Stability Control (ASC).

The interior is characterized by a two-tone color scheme and by a new redesigned center console.

The i-MiEV is expected to go on sale in the US within 2011, with prices starting from about $30,000.
North American Version i-MiEV Main Specifications

* Length : 3,680mm [+285mm]
* Width : 1,585mm [+110mm]
* Height : 1,615mm [+5mm]
* Tread (front/rear) : 1,420mm/1,380mm [+110mm/+110mm]

(Source: Mitsubishi)

Toyota Bionic+ Concept

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The Toyota Bionic+ Concept is a design study of a futuristic three-seater vehicle that explores the use of bio-technologies and materials. The author is Coventry University graduate Tomas Jankauskas.

Toyota Bionic Plus Concept Design SketchThe design of the Bionic+ Concept by Tomas Jankauskas takes inspiration from the 1965 Toyota 2000 GT – mainly in the wraparound windshield and curved rear roofline.

The open-wheels layout is combined with a shooting-brake-like body with surfaces defined by straight lines.

Among the distinctive elements are the rear-hinged scissor-doors.

Toyota Bionic Plus ConceptAnother source of inspiration is the Toyota Prius and its tight lines.

The body and chassis are made of a reinforced bioplastic material consisting of kenaf – a plant in the Malvaceae family – and polylactic acid (PLA) – a biodegradable thermoplastic polyester.

The cabin has three individual seats, with the passengers seating behind the driver.

The original driving controls are inspired by kite surfing and the reins used on horse-drawn carriages.


Additional technical highlights include a powertrain with a solid state lithium polymer battery and super capacitors and solar cells which use carbon nano tubes.

Toyota Bionic Plus Concept Toyota Bionic Plus Concept Design Panel
About the Designer

Tomas Jankauskas is an Automotive Design graduate from Coventry University.
Contact Details:

* email: jankiz@gmail.com
* web: www.jnkdesignworks.com

(Image Courtesy: Tomas Jankauskas)

Thursday, November 18, 2010

Hydra Design Labs launches car design studio

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Hydra Design Labs has launched an Automotive Design Studio based in Southern California. The main design team includes former Mitsubishi designers Jon Hull, Mike Desmond, Gary Ragle and Chris Schuttera.

The main team includes automotive designers Jon Hull (Mitsubishi), Mike Desmond (Mitsubishi, West Coast Choppers), Gary Ragle (Mitsubishi R&D), and Chris Schuttera (C & D Zodiac, Ken Okuyama Design and Engineering, Mitsubishi R&D).


Together they have worked on over 25 concept vehicles and over 20 production cars.

Among the past projects are many Mitsubishi concepts, such as the Concept-RA, the MMR25 and the Double Shotz Hot Wheel Concept.

The studio's website offers a comprehensive portfolio featuring over 800 images, including creations for the videogame industry, illustrations, images of concept and production cars developed by the four designers.

President and designer Jon Hull explains "We've put together a unique studio in terms of talent, an all-star team of designers where each member is strong enough to run a studio by themselves."

"Each designer could run an entire project, or collaborating together they could provide a devastating amount of talent."
From the official Press Release:

Hydra Design Labs WebsiteHydra Design Labs takes its name from Lernaean Hydra the mythical creature, and like its namesake is also a multi-headed beast.

Hydra Design Labs focus is to provide all design services needed to take the clients project "from ideation to fabrication."


The company is comprised of four designers each of whom has been working as a professional automotive designer for at least the last decade.

Each designer has worked on both Production programs and Concept cars, designing both exteriors and interiors.

Individually each designer can stand alone, running an entire project from ideation to manufacturing.

But bring the designers together and the full force of the studio can be felt by having all the designers collaborate on one project.

Hydras' design team has an arsenal of skills ready to attack any project.

Their designers specialize in many different aspects of vehicle design including concept and production cars, custom cars, eco-friendly vehicles, motorcycles, and movie concepts.

Mike Desmond, the former Design Director at West Coast Choppers, not only brings his experience as a professional automotive designer, but his motorcycle design skills as well.

Gary Ragle has worked as a car designer in California, Japan, and Detroit. Gary has designed numerous concept and production vehicles and his ability to distill design to its essence while always bringing something new and fresh to the table is a great strength he brings to the team.

Chris Schuttera has worked for several automotive design houses, and has also designed airplane interiors. Chris' knowledge of interior design and ability to rapidly develop themes for even the most complex design challenge is unparalleled in the industry.

The design team was put together by Jon Hull who has had over 14 years experience as a professional automotive designer.

He has worked on both exteriors and interiors for concept cars and production vehicles and is also a CAD specialist with a background in plastics engineering.

"I feel very excited to be leading such a powerful team," says Hull, "and can't wait to show the design community what we are capable of."

(Source: Hydra Design Labs)

Giorgetto Giugiaro receives Honorary Master’s Degree in Architecture

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Giorgetto Giugiaro has received an Honorary Master's Degree in Architecture from the Turin Politecnico University for his competence in combining design and technology and in anticipating design and market trends.

Giorgetto GiugiaroOn last Thursday 11 November, at the Politecnico di Torino's "G. Agnelli" Great Hall, Rector Francesco Profumo has confered an Honorary Master's Degree in Architecture on Giorgetto Giugiaro.

"Masterly ability in perception, conceptualisation, connection, integration and design, the capacity to communicate ideas, forms, technologies, production processes, attention to detail and to the relevant context."

These are some of the aspects of Giorgetto Giugiaro's personality that the Second School of Architecture has highlighted and summarised in the rationale for awarding the honorary master's degree:

"For competence in reconciling formal intuition with effective techniques and technologies and for perception in understanding and anticipating culture, economics, demand and the market."

This achievement follows the honorary degrees received in 1984 from the Royal College of Art, London (design), in 1996 from the University of Ruse, Bulgaria (design), in 2002 and 2004 from the Second School of Architecture, Università di Napoli (both in architecture), in 2003 from the University of Córdoba, Argentina (architecture) and, again in 2003, from the College for Creative Studies, Detroit (architecture).

(Source: Italdesign)

Toyota Sienna Swagger Wagon Supreme

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The Sienna Swagger Wagon Supreme was created together with B.A.D. Company and Even Sienna's online community of fans who provided suggestions and making decisions for this special build.

Based on a 2011 Toyota Sienna SE V6 This special van was stretched by nearly four feet and modified to create a functional family vehicle.

A custom acrylic roof replacement approximately eight feet long was installed to help bring in natural light and create a warm and stylish environment. An airbag suspension system was installed allowing ground clearance to range from 2.5 to 6.5 inches.


The interior of the Sienna Swagger Wagon Supreme was designed to provide functional versatility to both adults and kids.

The passenger area includes two swiveling captain's chairs. The custom cabinetry for added storage finished in cherry veneer with an integrated glass-front refrigerator and DuPont Corian countertop that can have multiple uses such as food and drink prep, a kid's activity area, a mobile office, etc.

The floor was lowered, leveled and finished in Brazilian cherry hardwood.

The infotainment system features a 23-inch HP TouchSmart computer featuring multi-touch support in Windows 7; an Xbox 360 gaming system with DVD player; and a custom JBL audio system specifically designed and tuned by JBL sound engineers to provide a home theater atmosphere.

(Source: Toyota)